Alfa Romeo’s B-SUV will be unveiled next year, but shortly, we will finally get to know the official name of this highly anticipated model, which will serve as the future entry-level vehicle in the Biscione automaker’s lineup. During an interview conducted in the past few hours at the Auto e Moto d’Epoca 2023 event, CEO Jean Philippe Imparato confirmed that he and his team are still deliberating on the name of this anticipated model, but its official announcement is imminent. According to the French executive, December 2023 will be the month when we will finally know the name of Alfa Romeo’s future B-segment SUV, which will be produced on the CMP platform in Poland at the Stellantis facility in Tychy, where Jeep Avenger and Fiat 600 are already being manufactured.
In a few weeks, we will learn the name of the new Alfa Romeo B-SUV that will debut in 2024
Imparato also confirmed that the Alfa Romeo B-SUV will have an Italian name that seamlessly integrates with the history and tradition of the Italian automaker, which Stellantis aims to transform into a global premium brand through a renewed range of models set to be introduced over the next few years, with approximately one new model each year. This compact SUV will be the first to arrive, and Imparato has been considering it since he took on the role of CEO at Alfa Romeo. It is designed to attract new customers and please those who still drive and love cars like the Giulietta, MiTo, and 147, who can now finally upgrade to a Biscione model.
Regarding the timing of the Alfa Romeo B-SUV’s arrival, Imparato stated that April 2024 should be the right month for its market debut, suggesting that we might see its first appearance very soon. So, we will see what other news, in addition to the name, will come about this future Biscione car between now and April.