Alfa Romeo closed the first part of the year with very positive results and continues its path of steady growth, based on discipline in implementing a solid product strategy and rigor in achieving the highest quality standards. With a constant focus on the European market, the brand’s strategy is aimed at consolidating its global presence. Alfa Romeo has made its official entry into Saudi Arabia, the island of Martinique, Singapore, and Hong Kong, and strengthened its presence with the launch of the Tonale in Dubai, Morocco, and Japan. The goals set by the brand are clearly ambitious, and 2023 is proving to be a challenging year, although exceptional commercial performance confirms the brand’s solid strategy.
Alfa Romeo has closed the third quarter of 2023 with sales results showing constant growth worldwide
On a global level in the third quarter of 2023, the brand’s registrations increased by 39% and 10% in the quarter under review, with strong growth in Europe highlighted by average values increasing by 66% since the beginning of the year and 15% in the third quarter. Leading the extraordinary performance in the region were Italy (+95.3% since the beginning of the year; +36.5% in the third quarter), Germany (83.7% since the beginning of the year; 37.9% in the third quarter), Belgium (82.0% since the beginning of the year; 59.4% in the third quarter), and France (72.3% since the beginning of the year; 7.7% in the third quarter).
Recording a 128% increase in the annual total, the Middle East and Africa region confirmed its record growth trend, with a 66% increase in just the third quarter. The region is currently a certainty for the Italian brand, steadily growing since 2022. Specifically, Turkey has emerged as a global leader in terms of volume growth rate, sextupled on an annual basis. The extremely positive trend is also confirmed in this quarter with a 160% increase. To strengthen the brand’s presence in the region, the entire Alfa Romeo range (Giulia, Stelvio, and Tonale) was launched in Dubai, with the debut of the new Giulia and Stelvio in Morocco.
In Asia, Alfa Romeo continues to strengthen its presence. With a 27% increase compared to the third quarter of 2022, the India-Asia Pacific region is a key strategic area. To underscore the brand’s focus, a new official flagship store was inaugurated in Singapore, following the brand’s debut in Hong Kong. Furthermore, in China and Japan, after the launch of the new Giulia and Stelvio, it’s the turn of the Tonale, and orders are finally open for brand enthusiasts.
The Tonale also made its debut in the United States. Following this, the extraordinary quality results of the Initial Quality Study (IQS) conducted by JD Power were announced – in which the Biscione rose to the top spot among premium brands, ranking third overall. As for the industry as a whole, the Italian brand is ready to reassert itself with a renewed lineup in a continent with great potential: in September, there was a moderate growth of 7% on an annual basis. Finally, it’s worth noting the return of Alfa Romeo to Martinique with the opening of a new brand showroom.