Electric vehicles aren’t changing what Dodge stands for one tiny bit. In true Dodge fashion, the iconic American muscle-car brand comes to the rescue, proclaims that the Dodge Charger Daytona will save the planet … from “all those lousy, soulless, weak-looking, self-driving sleep pods everyone keeps polluting our streets with”. “Save the Planet” marketing campaign launches across television, social media and digital channels. Marketing campaign includes a 30-second spot for broadcast and 30-second, 15-second and shorter cut downs for social media and digital media channels, in addition to a 60-second extended version on Dodge’s YouTube channel. Consumers can grab exclusive Believe in Higher Horsepower | Save the Planet merchandise at Dodge.com
The first models to arrive at dealers
First to arrive in dealerships is the two-door Charger Daytona with two high-performance models, the Dodge Charger Daytona R/T and the Charger Daytona Scat Pack. Dodge Charger Daytona models are part of the Dodge brand’s first multi-energy muscle car lineup. All-new Charger Daytona Scat Pack runs the quarter-mile in an estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye levels of performance by reaching 0-60 mph in 3.3 seconds, with a total output of 670 horsepower and 627 lb.-ft. of torque.
Charger Daytona R/T delivers a total output of 496 horsepower and 404 lb.-ft. of torque, a significant performance increase over previous Charger R/T models. Charger Daytona makes its presence known with the world’s first patent-pending Fratzonic Chambered Exhaust, delivering a signature rumble and tactile sound wave output. Two-door Dodge Charger Daytona R/T and two-door Charger Daytona Scat Pack, the first all-electric vehicles from Dodge, qualify for full $7,500 federal tax credit when leased. All Dodge Charger Daytona models include a choice of an at-home Level 2 charging station or $600 charge credits through Free2move Charger.
Dodge comes to the rescue! The Dodge brand revealed its marketing campaign for the brand’s first fully electric vehicle, the Dodge Charger Daytona, the world’s quickest and most powerful muscle car. And let’s just say, electric vehicles aren’t changing what Dodge stands for one tiny bit.
As expected from the iconic American muscle-car brand, it doesn’t see the future of electric vehicles as other brands might. The campaign, “Save the Planet,” opens with a view of planet Earth, city skylines and pastoral settings of green open fields, with the brand declaring that it isn’t “building electric vehicles because it’s trendy, we’re building them to make a difference.” The scene quickly dissolves to the all-new electric Dodge Charger Daytona taking over the streets in all its 670-horsepower and rumbling Fratzonic glory, proclaiming that it will save the planet from “all those unimpressive, soulless, weak-looking, self-driving sleep pods everyone keeps polluting our streets with. That’s why we’re doing it.”
What does the “Save the Planet “ campaign include?
The ”Save the Planet” campaign includes broadcast and social media, including a 60-second extended version on the Dodge brand’s YouTube channel. A 30-second version of “Save the Planet” launches on TV today, as well as on Dodge brand’s Instagram, Facebook and digital media channels. “Save the Planet” highlights key performance features of the Charger Daytona, which offers more options than ever to explore muscle-car performance, including a new Donut/Drift Mode exclusive to the Charger Daytona Scat Pack. Donut/Drift Mode puts the vehicle in a rear-biased propulsion with Electronic Stability Control (ESC) full off to allow the driver to select varying levels of traction control intervention for drifting and donuts.
Additional social media content rolling out over the course of the campaign will include videos that focus on key features of the all-new Dodge Charger Daytona, including its exclusive Fratzonic Chambered Exhaust, Sport Mode and Powershot. To obtain other numerous information, you can directly visit the official Stellantis press release dated Dec. 4 of this year.