Ferrari’s Purosangue, the Cavallino Rampante‘s SUV, has already caused much discussion for its unusual design compared to Ferrari canons. For some tuning enthusiasts, however, it is still not extreme enough: hence the proposal of Keyvany, a German tuner who has imagined a decidedly more aggressive look for the Purosangue.
A radical body kit and an upgraded engine for the Ferrari Purosangue SUV
Keyvany’s body kit completely disrupts the Purosangue‘s aesthetics, with new front and rear bumpers with a more angular and aerodynamic design, pronounced side skirts that accentuate the car’s sleek lines, a massive rear wing for greater stability at high speeds, and a completely redesigned rear diffuser to optimize airflow. Most of the body panels have been replaced with carbon fiber components, a lightweight and strong material that gives the Thoroughbred an even more aggressive and sporty appearance, as well as improving aerodynamic performance.
But Keyvany did not stop at aesthetics. In fact, the German tuner also hypothesized an upgrade of the Thoroughbred’s 6.5-liter V12 engine, which would raise maximum power to 980 hp and torque to 1170 Nm. This is a significant increase over the original model‘s 769 hp and 800 Nm, which would provide a knockout performance: acceleration from 0 to 100 km/h in less than 3 seconds and a top speed in excess of 320 km/h.
Keyvany’s tuning is certainly very extreme and will not please all Ferrari enthusiasts. Some will find it too aggressive and tacky, while others will appreciate it for its boldness and originality. The choice, as always, is subjective.
Uncertain future for extreme Thoroughbred tuning: between tradition and innovation
At the moment, Keyvany’s tuning is only a digital project. It is unclear whether the German tuner plans to mass-produce it, and whether there is a market for such an extreme Thoroughbred. The implementation costs are expected to be definitely high, and only a small number of customers would be willing to shell out insane amounts of money for such a tuning.
Beyond questions of aesthetic taste, Keyvany’s tuning also raises some deeper issues. The Purosangue represents a bold innovation for Ferrari, a brand that has always made tradition and elegance its core values. Keyvany’s tuning, with its extreme aesthetics and exaggerated performance, completely distorts the soul of the Prancing Horse, moving radically away from the principles that have made Ferrari a global icon.
Keyvany’s proposal represents an opportunity to reflect on the future of tuning. In an ever-changing world, where the boundaries between tradition and innovation are becoming increasingly blurred, how can respect for a brand’s history be reconciled with enthusiasts’ desire for customization and expression? The answer is not simple, and there is probably no one-size-fits-all formula.
Keyvany’s tuning for the Ferrari Purosangue is an ambitious and controversial project that is sure to cause discussion. Whether you like it or not, it could be an interesting reflection on the future of tuning and the relationship between tradition and innovation in the sports car world.