Matriculations increased by 40 percent in the first half of 2024, thanks to iconic models such as the 500 and Panda and the new Fiat Ducato.
Fiat: a 15,788-registration success in Spain in the first quarter of 2024
Manufacturer Fiat managed to close the first six months of 2024 with quite satisfactory results in the Spanish market. With this excellent achievement the brand managed to give further confirmation for what is its positioning as a major player in the urban car segment, in particular important growth was recorded for sales to private individuals.
Starting in January and continuing through June, the Italian brand registered a total of 15,788 vehicles, registering an increase of about 40 percent over the same period of the previous year, thus succeeding in gaining a market share of 2.5 percent.
Fiat: high success in Spain for 500, Panda and Ducato
Contributing the most to Fiat’s growth in Spain were mainly Fiat 500 and Fiat Panda, which in all respects confirmed their leadership in the A-segment, thanks to their overall market share that remains above 55 percent. Looking at the sales situation in more detail, we can see that Fiat 500 Hybrid registered 7,720 registrations, a substantial increase of 26.8% over 2023. As for Fiat Panda, on the other hand, it has almost quadrupled its sales in the private channel, reaching 666 units and taking the top spot as the most affordable urban hybrid on the market.
But the brand’s success did not come only from urban cars. In fact, Fiat Ducato also showed significant growth, with a 40 percent increase in sales with reference to the same period in 2023. The Italian commercial vehicle, with this excellent result, undoubtedly confirms itself as a leader in its segment, thanks to its versatility and great reliability. To finish, we can also note that the Abarth model also contributed significantly to the brand’s positive results, recording a 158% increase in sales.
Certainly, one of the factors that has contributed substantially to Fiat’s success in Spain remains the strong focus that the brand has placed on private individuals. Obviously, the performance has also been made possible thanks to the product range that is presented to the public as increasingly complete and competitive, with offerings ranging from hybrid city cars to commercial vehicles.
Moving our gaze to the future of the brand, it appears that Fiat is fully determined to increasingly consolidate its leadership in the Spanish car market, also highlighting the introduction of new electrified models, such as the New Fiat 600 Hybrid, which moreover can already be ordered from the dealer network, and the New Fiat Grande Panda, which will soon be available in the coming months with an innovative design and a fully electrified range.