With more than 8,106 registrations in the first weeks of July, the compact pickup is aiming for its fourth consecutive title as the best-selling car
Fiat Strada: once again topping the Brazilian charts
The Fiat Strada is continuing its positive sales trail in terms of its great success in Brazil. Indeed, the brand’s model has managed to consolidate its position as the best-selling car in the South American country. At the end of the first three weeks of July, the compact pickup has already surpassed the threshold of 8,106 registrations, giving a rather substantial gap of more than 1,200 units to its most direct competitor, namely the Volkswagen Polo.
With great ease, this large accomplishment confirms to us the dominance that Fiat Strada is experiencing in the Brazilian market. If we also refer to past years, in fact, the vehicle has established itself with great ease as the choice that is most preferred by consumers for the third consecutive year. Its characteristics of versatility, combine with a quality-price ratio that is very competitive in the market. This detail, makes it a decidedly ideal car for a wide range of needs, as well as people who can access it with greater possibilities.
The success of the Fiat brand does not stop only at the Strada model. In fact, other models are also achieving great results globally. In Italy for example, the Fiat Panda continues to be a beloved car for a large number of people. While in Argentina, the Fiat Cronos and in Turkey the Fiat Tipo/Egea are consistently confirmed as best-sellers in their segment.
Fiat’s goal now is to try to confirm the supremacy achieved by the Strada model throughout the year until the end of 2024. If the feat succeeds, The model would thereby reach a historic milestone, namely that of fourth consecutive title of best-selling car in Brazil. An achievement that would further emphasize Fiat’s leadership in the South American market while paving the way for the brand to take on ever greater challenges and ambitions.
Rankings in motion: Strada, Polo and Argo battling for the top spot
By mid-July, in addition to usual top performers such as Strada and Polo, some other cars distinguished themselves. Fiat Argo climbed the rankings, placing third with 3,204 units sold, narrowly edging out the Chevrolet Onix. This minimal gap portends a neck-and-neck battle until the end of the month.
Within the SUV segment, the Hyundai Creta maintains the lead, followed closely by the VW T-Cross. The eighth-ranked Fiat Mobi is set to receive a new FireFly engine in 2025, an upgrade that could significantly affect its sales, especially in its segment-the professional market-which accounts for most of its market.
Also interesting is the comparison between Fiat Fastback and Jeep Renegade, with the former coming dangerously close to the latter. The Renegade’s future in Brazil is uncertain, given the imminent arrival of the Avenger, produced locally starting in 2026.