October 30, 1963, marked a historic moment for the automotive industry when the Turin Motor Show, one of the most prestigious events in the sector, opened its 45th edition. On this occasion, Maserati introduced its most exclusive car to the world: the Maserati Quattroporte.
We are talking about one of the luxury sedans that influenced the automotive market for six generations. Today, 60 years after its debut, the Quattroporte remains an icon in the world of luxury sports sedans, a symbol of the excellence of the manufacturer from Modena.
Maserati Quattroporte: the iconic car celebrates its 60th anniversary
Over the years, Maserati has managed to reinvent the model, always keeping it at the forefront in terms of style, performance, and technological innovation. The result is a car that encapsulates a century of the brand’s history and evolution, with over 75,000 units produced to date.
Davide Grasso, CEO of Maserati, said: “The Quattroporte is the story of Maserati. A car that speaks about us and has represented us with prestige in the luxury sedan segment for over half a century. A source of pride for us and a recognition of the distinctive Italian identity that we want to export to the world through our creations”.
From its first model with a powerful V8 engine to today, the Maserati Quattroporte has been designed and perfected by some of the greatest names in automotive design, including Frua, Bertone, Giugiaro, Gandini, and Pininfarina. This car, described as a mobile salon with the soul of a race car, has been a fundamental pillar in the automotive landscape of the 20th century and continues to be so in the new millennium.
Whether it’s royalty and princes, famous industry figures, or cinema personalities, the Quattroporte has been the choice for those seeking exclusivity and prestige. With its refined interiors, superior performance, and timeless design, this iconic car has become synonymous with unique and distinctive luxury, maintaining its leading position in the luxury sedan segment.