Ram is achieving excellent results in Brazil, driven particularly by the success of the new Rampage pickup. The brand, which distinguishes itself through its exclusive specialization in pickups, will close the year celebrating its achievements in 2024 both in terms of sales and recognition, confirming the renewal of its lineup.
Ram Rampage exceeds 30,000 units sold since its launch in Brazil
In November, Ram registered 27,214 units, recording a 96.8 percent growth compared to the same period in 2023. The brand’s market share in Brazil reached 1.2 percent, considering both passenger and light commercial vehicle segments, a significant increase from 0.7 percent the previous year. The brand had already set a historic record in the country in July, surpassing total sales for the entire 2023, which had reached 17,000 units.
The Ram Rampage particularly stood out in November sales, with 1,716 units delivered. Since its launch in Brazil in June 2023, the pickup has reached the milestone of 30,000 units sold. In November 2024, the model also received three prestigious awards: it was named “Best Intermediate Pickup” at both the tenth edition of Carsughi L’Auto Preferita and the Estadão 2025 Mobility Award, and won the title of “Best Compact Pickup” at the twenty-sixth edition of the Premio Abiauto.
The Ram Rampage, already honored with 20 awards since its launch, has recently enriched its 2025 lineup with the new 2.2 Turbodiesel engine producing 200 HP and 450 Nm of torque, and is preparing to further expand its offering with the new Big Horn 2.2 version. The Ram 2500 also showed notable results, registering 1,622 units in the January-November 2024 period, marking a 21.7 percent increase compared to the same period the previous year.