This is nothing new when referring to Stellantis as a true automotive giant. In addition to this, however, the automotive group has also proved to be a master in merchandising, managing to generate billions of dollars each year with products of various types starting from clothing and ending with accessories, toys, and even video games.
Stellantis: not only cars, but also a world of merchandising
A very striking example of this kind of business strategy of Stellantis, is definitely the one involving the Jeep brand. Getting into detail, in addition to various gadgets and model cars, sturdy boots were also sold for $169.99.
These series not only have the power to be in high demand among all customers of the brand itself and beyond, but also have the great power to generate great customer loyalty, who in addition to buying a car, are also attracted to everything about the brand. A particularly emblematic example is surely the Dodge Demon SRT clothing collection, which as soon as it was displayed for sale sold out in 56 minutes, with the sneakers selling out in just 7 minutes.
Children are also a key target audience for Stellantis. In fact, the automotive group also works with Lego to create construction kits for iconic cars such as the Charger and Challenger. Another story that probably millions of people know is that of Lucy McLellan, global marketing manager for Jeep, who purchased a Wrangler Ride-On for her son Bertie. It was a true love for a brand that is being passed down and carried on through the various generations.
How Stellantis empowers creative entrepreneurs
Additionally, Stellantis has over 300 licensees in about 150 countries. Not content with that, the automotive group also licenses fans who create unofficial merchandise. One well-known example is the Chicago designer who created a line of Jeep clothing for women, who as a result of her excellent work even later obtained an official license from Stellantis.
In addition to clothing and toys, Stellantis offers a wide range of products for its fans, such as home decorations, remote-controlled toys, and video games. Stellantis’ merchandising very clearly demonstrates the great passion that lies behind the hard work. More than that, it also represents the automotive giant’s desire to go beyond just making cars, creating a true universe of experiences and products that reinforce the passion for its brands and generate substantial profits.