The issue is particularly highlighted by a marked decline in sales during 2024. This situation has raised questions about the future of the prestigious Trident brand. A key factor contributing to this uncertainty is Stellantis decision to withdraw a significant investment that had previously been earmarked for the development of an electric version of the MC20. This move has caused concerns about Maserati’s future strategy in electric vehicles, a rapidly growing segment.
Ferrari could save Maserati
During his recent appearance in Parliament, John Elkann mentioned the Maserati brand only once, emphasizing CEO Santo Ficili’s commitment to relaunching the brand and its unbreakable link to Italy, particularly Modena and Motor Valley. Although the work is being carried out correctly and with great commitment, the absence of specific details about Maserati’s future has generated concern among employees, unions and enthusiasts, who hope for a revival in the short and medium term.
In this context, the idea of an intervention by Ferrari, which could create a luxury hub, is growing more and more. Rocco Palombella, secretary general of Uilm, said, “We were expecting concrete solutions for the relaunch of Maserati. One possible answer would be the creation of a Ferrari-Maserati luxury hub, which could enhance the distinctive features of both companies and guarantee the protection of jobs, thus preserving a crucial sector for the economy. Ferrari certainly has the necessary skills and resources that would obviously be very helpful in reviving the brand and building a better future for communities, starting with Modena, where workers are experiencing difficult and unjustifiable conditions.”
Rinaldi talks about partnership
Maserati’s future could take an unexpected turn, with the possibility of a strategic partnership with Ferrari becoming increasingly concrete. Roberto Rinaldi, a leading Uil figure for Modena and Reggio Emilia, argues that an alliance with the Prancing Horse would be the key to revitalizing the Trident brand. “The idea of joining forces with Ferrari in a revitalization project,” says Rinaldi, “could create an unprecedented automotive luxury hub. Ferrari, the undisputed leader in the luxury car sector, would bring new lifeblood to Maserati, allowing it to regain competitiveness without affecting its distinctive identity.”
This prospect again sheds light on a hypothesis that, despite having been denied in the past, may have found new life. Indeed, recall that in July rumors of a possible move of Maserati from Stellantis to Ferrari were categorically denied. However, Maserati’s recent drop in sales and Stellantis’ failure to facilitate may have ‘changed the game’.
An alliance between Maserati and Ferrari would represent perfect Italian excellence, combining the tradition and elegance of the Trident with the power and innovation of the Prancing Horse. An automotive luxury hub of this magnitude could redefine the industry’s standards, propelling Italy to the top of luxury car production. At the moment, Stellantis has made no official statements regarding Maserati’s future, which only further increases speculation and concerns among fans of the brand. It remains to be seen what Stellantis’ next moves will be and whether an intervention by Ferrari will materialize.